Why Tile is the tile trade’s first-ever industry-wide initiative designed to provide what we hope will be the information you need to make the choice for tile a clear and easy one. 

You may know that tile dates to ancient times, as archaeologists continue to excavate bits and pieces of both pottery and tiles – shards that date back thousands of years – from sites around the world. In fact, early stylistic influences, including designs dating back to the Moorish conquest of Spain in the 8th century, as well as ever-popular Italian maiolica), which dates to the 15th century, continue to be carried out in today’s modern finishes. What you may not know about tile is that it’s as rugged as it is beautiful; delivers as many health benefits for the occupants of any space as it does timeless design touches; and, thanks to the fact that each piece is hand-laid, provides customization opportunities simply unattainable through any other surface option. It’s these lesser-known facts that we’ve set out to communicate through this campaign. 

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And who are "we," you ask? Why Tile is spearheaded by a joint initiative of the tile industry, with installers, contractors, manufacturers, distributors, and retailers banded together as never before to step outside their own corporate interests, with the common goal of simply providing education and information about tile. 

We welcome your feedback on this website and on our campaign. While we ourselves do not have a technical department or a design department, and so cannot answer specific product or design questions, we’re always interested to know what’s on the minds of those interested in tile! We’re always listening, and we’ll take your input and continually tailor and add to this website and our other campaign assets, with the goal of meeting your needs as fully as possible.

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