Bossard Group used ceramic tile to create a multipurpose customer showroom.
Bossard Group, the worldwide leader in modern fastening technology and production, decided they wanted to use the ample space of a former warehouse to showcase the company’s full range of fastening elements in a retail-focused environment. Using Bossard’s logo as the foundation for the design, the designers envisioned the renovated facility with a classic, uncomplicated aesthetic that also conveys a feeling of modern technology. The designers’ attention to detail resulted in an inviting, multi-purpose customer showroom featuring beautifully configured areas decked in surfacing solutions and materials that align with Bossard’s reputation for quality and innovation.
The “Customer Experience Zone” is part of the manufacturing warehouse, so the design team recognized the need for durable materials that would be easy to maintain. They agreed ceramic tile was the best choice for the renovated warehouse. Tile from Crossville’s Shade collection creates an aesthetically balanced space with a neutral color scheme that will withstand the high traffic demands of a warehouse environment. Green Squared certified tiles made from recycled materials were chosen to complement Bossard Group’s high sustainability standards.
By varying the size and finish of the tile, the designers created a subtle take on the segmented ‘O’ in the Bossard logo. The pattern continues throughout the showroom and around the reception desk area. To complement the showroom, the design team extended the tile to the customer restrooms, while also adding dimensional tile from Crossville’s Simpatico collection on the restroom walls.
The materials and design create an exceptional —and uniquely branded— customer experience.
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